China Manufacturers Alliance Selects Fathom Communications for Brand Repositioning Assignment

China Manufacturers Alliance, LLC (CMA), the North American sales and marketing arm of Shanghai Tyre and Rubber (Group) Co, Ltd., (STRC), has named Fathom Communications, Chicago, as its integrated marketing agency to help develop and implement a new branding initiative for its Double Coin Tires brand.

With the goal of increasing consumer and user awareness of Double Coin, the campaign will consist of advertising, sales promotion, online marketing, web design and direct marketing.

Double Coin is the leading brand of truck tire in China with global sales on every continent. Double Coin Tires are currently available in over 950 locations in North America.

Aaron C. Murphy, Vice President of CMA, said, “We have worked very hard to develop a comprehensive network of high-quality dealers and are now ready to create a clear, distinct brand image for Double Coin with both trade and consumer audiences. Fathom has demonstrated an in-depth understanding of our vision, and we are looking forward to working with them to meet our marketing objectives.”